Category · 29 articles
AI & Search.
01Every content team needs a claims registerContent Operations02Content marketing lasts exactly as long as the buyer is humanCareer & Perspective03The solo marketer’s AI org chart: what I delegate to machines and what I’d neverAI & Search04Your help docs are getting cited more than your blog. Act accordingly.AI & Search05How to optimise content for ChatGPT, Perplexity, and AI OverviewsAI & Search06Prompt research is the new keyword research. Here’s my process.AI & Search07The comparison page is the most under-built asset in B2B right nowContent Strategy08Most of your AI visibility never shows up in analyticsAI & Search09Google isn’t the front door anymore. Your blog still has a job.Content Strategy10The AI traffic number your analytics is hiding, and the one it’s oversellingContent Operations11On 15 September, Cloudflare picks your AI crawler policy for youAI & Search126 months of publishing. 14 organic clicks.Content Strategy13I ran my own site through my own framework. It scored 7.8.AI & Search14You have one sentence. Everything depends on it.Editorial Craft15The EU AI Act starts labelling content in August. What applies to marketers.AI & Search16SEO vs AEO vs LLMO: which to invest in first for SaaS contentAI & Search17Your next buyer might be a botAI & Search18Original research is the one content asset AI can’t copyContent Strategy19Everyone’s adding an llms.txt file. I checked whether it actually does anything.AI & Search20How to audit your content library for AI readiness (without losing your mind)AI & Search21Stop writing “awareness” content. Start writing content people actually use.Content Strategy22The AEO hype is real, but most teams run the playbook backwardsAI & Search23Content marketing didn’t get worse. The bar just went up.Career & Perspective24Context engineering for content marketers: what agentic AI actually means for your jobAI & Search25AEO won’t save your content strategy. Here’s what will.AI & Search26How I track whether AI is citing my content (and what I do when it isn’t)AI & Search27AI in content marketing: the honest breakdown after 1 yearAI & Search28Write for humans, structure for machines: a tactical guide to AI-citable contentAI & Search29Most B2B content is invisible to AI search. I built a framework to change that.Content Strategy
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