A decade of real pipeline.

Current role. Content strategy for a research platform used by product and pricing teams.

• Built full-funnel content strategies for five buyer personas (IT, Deans/CEOs, Admissions, Marketing, CFOs) across blog, social, web, whitepapers, case studies, and sales enablement.
• Rebuilt the content strategy to support the company’s pivot from admissions-led to IT-first positioning. Researched the new audience, developed technical content for CIO and CTO buyers from scratch, including integration blueprints, security documentation, and architecture guides.
• Pioneered AEO/LLMO at the company for AI-era discoverability. Built methodology and rules from zero, applied across content types, and tracked AI visibility through Amplitude.
• Created brand voice guidelines, editorial standards, and competitive positioning guardrails from scratch. Produced sales enablement materials: one-pagers, soundbites, prospect-facing collateral, and webinar preparation documents.
• Selected and tracked 17+ KPIs per quarter across content, social, and organic channels. LinkedIn impressions up 50%, organic traffic up 33% QoQ, engagement rates above 12%. Reviewed email campaign content produced by the email marketing manager.

• Led content for two product launches end to end, creating all marketing materials across web and social. Launch content accounted for 35% of total website traffic during campaign windows.
• Wrote 12+ articles, 15+ web pages, 2 whitepapers, and a case study targeting 8 eMobility segments (energy, charger OEMs, CPOs, fleets, eMSPs, retail, vehicle OEMs) across 39 countries. Blog content drove an 18% increase in organic traffic.
• Drove SEO strategy across all 8 segments; moved priority keywords up an average of 12 ranking positions. Overhauled 40+ brand assets and rebuilt visual and tonal positioning.
• Owned social media end to end across LinkedIn, Instagram, and Facebook: 70+ posts in five months, impressions up 24%, reach up 217%.

• Ran the content marketing function solo at a climate tech SaaS operating across Portugal, Europe, and Brazil. Produced 60+ pieces over 18 months (25+ articles, 4 case studies, 6 press releases) for B2B and B2C audiences. Grew qualified leads 15% and organic traffic 22%.
• Owned the broader digital marketing function alongside content: web copy, social media, graphic design, and email programs.
• Reworked the company website in HTML and CSS across 20+ pages, restructuring product messaging and user flow. Bounce rate dropped 18%, session duration rose 25%.
• Built the social media presence from zero, publishing 200+ posts. Brand awareness up 30%, social-driven website traffic up 40%. Ran segmented email campaigns averaging 28% open rates and 6.5% CTR.

• Sole marketing lead for a global ultra trail running championship across 5+ countries. Owned content strategy and marketing execution end to end and coordinated 4 freelance social media specialists across the UK, USA, Italy, and Brazil during race events.
• Wrote website copy, blog content, and newsletters for 2,500+ subscribers (35% open rate). Website traffic grew 20%; live social coverage of multi-day races pulled 3x the daily average in event-day impressions.
• Rebuilt brand positioning and social strategy from the ground up: 75% follower growth, 45% more engagement per post. Designed and ran the campaigns behind a fundraising initiative that exceeded its target by over EUR 150K.

• Wrote 80+ blog articles and web pages over 2.5 years for 6+ highly technical B2B segments (defence, aerospace, transport, healthcare, energy, financial services). Time on site rose 30%, organic traffic grew 28% YoY.
• Produced content and graphic design for the company rebrand of a 700-employee mission-critical software firm with offices in Portugal, UK, Germany, and US.
• Ran segmented email campaigns (12% CTR, 34% open rate) and owned internal communications, including bi-weekly newsletters to 700+ employees across 4 countries (85% open rate).

• Wrote SEO-optimised blog articles, website copy, and landing pages for clients across retail, hospitality, and local services over 14+ years, concurrent with full-time roles. Drove organic traffic and lead generation for small businesses without dedicated marketing teams.
• Built and ran social media strategies, email campaigns, and paid social (Meta and LinkedIn Ads). Managed client accounts from 500 to 15K+ followers; adapted positioning and creative across verticals and growth stages.