Not everything. Just the highlights.
Selected pieces across brand governance, sales enablement, case studies, whitepapers, and web copy for B2B SaaS companies.
AEO/LLMO Content Optimisation Framework
Practitioner’s framework for structuring B2B content for search engines and AI systems, covering six pillars from explicit definitions to visible source attribution.
Content Prioritisation Framework
A practitioner’s framework for deciding which content ideas to make and which to kill before they waste your time.
AI Readiness Audit Framework
A practitioner’s framework for scoring an existing content library on whether AI systems can parse, extract, and cite it.
50% Increase in Application Completion Rate: How Harvard Student Agencies Transformed Admissions
Story of streamlining manual processes across eight locations, reducing admin overhead and lifting completion rates.
Communications Style Guide
Comprehensive style guide covering voice, tone, messaging pillars, platform guidelines, and compliance standards.
The Business School Guide to Modern Admissions and Student Recruitment
Practical resource with 14 templates for business schools modernising their executive admissions process, targeting a specific sub-segment.
Less is More: How Copenhagen Business School Manages 10K+ MBA Leads by Reducing Touchpoints
How CBS rebuilt recruitment around a single platform to manage 10K+ leads more efficiently.
Leveraging Technology for Superior EV Charging Solutions
Product launch whitepaper translating technical capabilities into business value for charging network operators and fleet managers.
In-House (or Hybrid) vs Purpose-Built EdTech Platforms: Pros and Cons
Comparison guide for IT buyers evaluating build versus buy decisions for admissions technology.
How to Boost Admissions Using Workflow Automation
Three automated workflow roadmaps covering lead nurture, application recovery, and post-offer conversion.
A Scalable Model for Multi-Campus Institutions: Inside the College of Europe’s Admissions Platform
How centralising operations transformed a paper-based, cross-border process across three campuses into a scalable system.
Full Fabric and Flywire: The Native Integration That Turns Payments Into an Enrolment Tool
Co-marketing piece exploring native payment integration with real institutional example (IÉSEG School of Management).
IT Buyer Persona Research
Research on IT decision-makers in European higher education, including maturity models, four CIO personas, and messaging guidance.
Admissions Conversion Benchmark Research
Benchmark report compiling 2023–2025 funnel data on yield compression, conversion rates, and market trends.
Product One-Pagers for a B2B SaaS EdTech Platform
Four targeted one-pagers for different platform modules, designed to support sales conversations and distill complex capabilities.
Homepage Copy for a B2B SaaS EdTech Platform
Full homepage narrative covering positioning, value propositions, social proof, and persona-specific entry points.
Persona Page Copy for a B2B SaaS EdTech Platform
Three persona-targeted landing pages for admissions teams, IT leaders, and executive leadership.
Product Page Copy for a B2B SaaS EdTech Platform
Four product pages covering core modules using challenge/solution structures with benefit-led copy and conversion CTAs.
Security & Integrations Page Copy for a B2B SaaS EdTech Platform
Two technical trust pages addressing compliance, security architecture, and platform integrations for IT procurement audiences.