Category · 27 articles
Career & Perspective.
01A job interview isn’t an exam. I bring my notes.Career & Perspective02I didn’t leave any of them, the money didCareer & Perspective03My employer of record got my pay wrong, and only the paper trail moved themCareer & Perspective04Content marketing lasts exactly as long as the buyer is humanCareer & Perspective05Three companies collapsed under me. Now I read the financials first.Career & Perspective06I found out my company was filing for bankruptcy from a Teams recordingCareer & Perspective07I have the receipts and I still feel like a fraudCareer & Perspective08You don’t need a personal brand. You need to be good at your job.Career & Perspective09The race weekend that pulled 3x my normal impressions, and what B2B should steal from itContent Strategy10They expect you to research them. Most won’t research you.Career & Perspective11Performance reviews are corporate astrologyCareer & Perspective12The job I kept off my CV, and the man who told me I’d never work in marketingCareer & Perspective13What 14 years of freelance marketing taught me that my full-time roles didn’tCareer & Perspective14“Quiet quitting” was just people reading their job descriptionCareer & Perspective15Most “thought leadership” has no thought and no leadershipEditorial Craft16The fundraising campaign that beat its target by €150K (and what content had to do with it)Content Strategy17What managing a distributed marketing team across four countries taught me (when I’d never done it before)Career & Perspective18The contract negotiation told me everything the interviews didn’tCareer & Perspective1928% open rates and 6.5% CTR: how I made B2B email convertContent Strategy20Building brand positioning from scratch when there’s nothing to build onContent Strategy2160+ marketing pieces in 18 months as a solo digital marketer: what I actually shipped at CleanwattsContent Operations22I took a career break to care for family. Here’s why I put it on my CV.Career & Perspective23The PMM and content marketing Venn diagram: why the best people live in the overlapCareer & Perspective24Six industries, one framework: what actually transfers when you switch sectorsCareer & Perspective25Content marketing didn’t get worse. The bar just went up.Career & Perspective26Every company wants ownership until you actually take itCareer & Perspective27You don’t need a content team. You need a content system.Content Operations
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