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Three Companies Collapsed Under Me. Now I Read the Financials First.

Extractable summary

Employer due diligence is the research a candidate does on a company’s ability to still exist in two years, and almost nobody does it. A restructure, a bankruptcy and a mass layoff later, I run a fixed set of checks before I apply: filings, funding history, headcount trend, review patterns, and four interview questions that don’t sound like an audit. Here’s the process, what it caught, and a straight account of what it can’t reach.

Three companies, three endings. A climate tech SaaS company where I ran the content function solo, ended by restructuring; a B2B eMobility company, ended by insolvency I found out about from a Teams recording; and a B2B EdTech SaaS company, ended by a mass layoff.

I did almost no employer due diligence before any of them. I researched the role, the product and the interviewer, and treated the company’s continued existence as a given.

Which is a strange asymmetry once you look straight at it. They run background checks, reference calls and four rounds of interviews on you. You get a careers page and a founder who seems excited. Employer due diligence is the missing half of that exchange.

What can you check before applying?

More than most people think, and in Europe more than the American advice suggests, because most of that advice points at SEC filings that private European companies never produce. Employer due diligence over here runs on registry data.

Start with the filings. In Portugal the Ministry of Justice publishes corporate acts for free, and the Bank of Portugal holds financial data drawn from IES annual submissions (overview of the public sources here). Citius, the courts portal, publishes insolvency proceedings, revitalisation processes (PER) and a public list of enforcement proceedings where no assets were found to settle a debt. All of it searchable by tax number, which gets around the homonym problem. For UK entities, Companies House gives you filing history, accounts and any insolvency record, also free.

Funding next, where the date matters more than the amount. A Series A raised 40 months ago at a company that’s still hiring is a completely different proposition from the same round raised eight months ago, and Crunchbase or Dealroom will tell you which one you’re looking at in about a minute.

Headcount is where people take the snapshot and stop, and the snapshot is the useless part. LinkedIn shows employee count over time, so read the direction over 12 months and read where the change sits. Marketing and support shrinking while engineering holds steady means something quite different from everything declining together. Watch the top of the building too, since executive departures cluster ahead of trouble; sudden leadership exits are one of the standard distress signals, alongside hiring freezes and benefits quietly getting worse.

Reviews are worth reading for the pattern, because the rating tells you almost nothing. Several in one quarter mentioning restructuring, or late payments, or a department that stopped existing, is a finding.

Last, client concentration, as far as it’s visible from case studies, logos and press coverage. A B2B company whose public proof rests on three named clients carries a specific risk, and that’s exactly what took down the eMobility company.

Three collapses, three different causes

Here’s what changed how I research companies, and it took all three to see it: only one of them was a financial failure.

What ended itThe actual causeWould financial checks have caught it?
RestructuringA breakdown between marketing leadership and the executive team. The marketing team was dissolved and rebuilt around who company leadership wanted to keep.No. The balance sheet had nothing to do with it.
InsolvencyA major client lost, communicated with the reassurance that finances were stable, two weeks before announcing bankruptcy.No. Not public, not in any review, not known to my own manager.
Mass layoffA year of repeated positioning changes with the marketing team’s evidence not moving decisions, then a mass layoff framed as survival by the time it was announced.Partly. The layoff had set in by the end, but the cause was how decisions got made.

So the scorecard on employer due diligence as it’s usually described: one out of three, and that one only in the final months. Company risk comes in at least three kinds, and the standard financial checks read one of them.

  1. Financial risk is the one every guide covers. Funding, runway, client concentration, filings. Worth checking, and the least likely to be what gets you.
  2. Political risk is whether the team you’re joining has a stable relationship with the people above it. A restructure that dissolves a department is often about a relationship, not a budget, and the department is the collateral. It’s invisible from outside and semi-visible in an interview, if you ask the right questions.
  3. Strategic risk is whether the company can make a decision and then hold it. Repeated repositioning, evidence that changes nobody’s mind, a function hired to be listened to and then not listened to: that degrades a business slowly, and by the time it shows up as a number the cause is a year old. I’d weight this highest now, because it’s the most damaging of the three and also the most checkable.

How do you check political and strategic risk?

Neither shows up in a filing, but neither is invisible either.

Positioning archaeology first: run the homepage through the Wayback Machine at six-month intervals for two or three years and count how many times the core proposition changed, and whether each change builds on the last or replaces it. Three different answers to “what is this company for” inside eighteen months is a strategic risk signal, and it costs you twenty minutes.

Do the same with turnover, but by function instead of company-wide. LinkedIn shows who left and when. A marketing team where nobody has passed 18 months, sitting next to engineering tenure that looks completely normal, is telling you something quite specific about where that function sits.

Two smaller checks. How long the head of the team has been in post, and whether they report to the CEO or through somebody else, because a team two levels from the decision-maker has less ability to change a decision, which matters if changing decisions is what you’re being hired for. And whether the team exists yet at all: being the first proper marketing team somewhere is an opportunity and a risk in the same package, since you arrive with no established credibility and no track record of having been right, in front of people who’ve run the company on instinct so far.

What this doesn’t fix

The wider context argues against treating any of it as protection. Carta data reported by TechCrunch shows 966 venture-backed US startups shut down in 2024, up 25.6% on the year before, and venture-backed bankruptcies in early 2024 ran at more than seven times the 2019 rate. Failure reaches funded, post-traction, well-staffed companies now.

What the checks buy you is a risk profile. Knowing a company leans on a few large clients, or that it has repositioned three times in two years, doesn’t tell you it’s going to fail. It tells you what to weigh against the offer, what to ask before you sign, and how much contingency planning belongs in your first month instead of your twelfth.

How do you ask about stability without sounding like an auditor?

The trick is asking questions a confident company enjoys answering. Every one of these reads as commercial interest rather than suspicion, and the discomfort in the answer tells you more than the answer does.

QuestionWhat it sounds likeWhat you’re reading
“How is the company funded, and where are you in that cycle?”Normal candidate curiosityWhether they answer plainly or deflect.
“What does revenue concentration look like? Are you dependent on a few large accounts?”Commercial literacyClient concentration risk, and whether they’ve thought about it.
“How has headcount changed over the past year, and what’s the plan for the next one?”Interest in team growthContraction they’d rather not mention.
“What would have to be true in 12 months for this hire to be considered a success?”Ambition and expectationsWhether anyone has a 12-month plan at all.
“When did this function last change leadership’s mind about something?”Interest in influence and autonomyWhether evidence moves decisions here, or decorates them.
“How has the positioning evolved over the last two years?”Wanting context on the storyWhether they describe a direction or a series of restarts.

Two rules on delivery. Ask them of more than one person, because inconsistent answers are the finding. And ask late, once they want you.

The answers that worry me contain no numbers. “We’re doing really well,” from somebody who could have said “we’re profitable” or “we closed the round in March,” is a choice.

What I now treat as disqualifying

Short list, because a long one leaves you applying nowhere.

Any delay in paying people, first. Salaries, contractors, suppliers, doesn’t matter which. It shows up in reviews and it’s the last signal before the end, never an early one. An insolvency or revitalisation proceeding sitting on the public record with no explanation offered when you ask. Two or more of the standard distress signals stacked together is the other one: recent layoffs, plus a hiring freeze this role has somehow escaped, plus people leaving the executive team.

The other three are softer to spot and just as final. A role that exists to fix a problem nobody will describe, where nobody can tell you what happened to the last person or why the function has no strategy, and the answer to both is usually financial. Evasion on the funding question, which is different from a bad answer; a bad answer is workable. And a team that has never changed a decision, because if nobody can name a time the team you’d be joining persuaded leadership of anything, you’re being hired to produce evidence for decisions that have already been made.

Weighing stability against a role you actually want

Stability isn’t the only quality worth having, and pretending otherwise gets you a career of safe, boring jobs at companies that restructure anyway.

What employer due diligence lets you do is price it. A riskier company has to pay more, in money or in scope: the chance to build from nothing, ownership I wouldn’t get elsewhere, work worth a portfolio whatever happens to the company afterwards. For example, the eMobility role gave me two product launches and a social presence rebuilt from a standing start, which I wrote up in the social turnaround piece, and the climate tech role gave me a solo content function producing 60+ pieces over 18 months.

The other half of pricing risk is what you do once you’re inside. Document your own work as you go, because when a company folds the evidence goes with it: the site comes down, analytics access ends, colleagues scatter across four countries. And know what you’d do if the announcement came tomorrow, which is a fifteen-minute exercise I’d have benefited from three separate times and never once did.

What no amount of research can tell you

Whether the founders are about to fall out, the biggest client is renewing, the funding conversation that looked routine in March quietly stopped in June, or whether the people telling you the finances are stable believe it themselves, which in my case they did.

Employer due diligence reads the outside of a building. The decision that ends your job is usually taken in a room with four people in it, and none of them are talking to candidates.

Candidates carry the burden of proving they’re worth the risk while having almost no ability to assess the risk they’re taking, and that asymmetry is structural. I’ve written it up more fully in what candidates can and can’t research, and covered how the resulting gaps and short tenures get read in handling a career break on a CV.

Safety isn’t on offer. What this buys is the difference between choosing a risk and discovering one, and the professional response to a risk you chose is to do the work properly anyway, which I’ve argued in why doing your job well was never quiet quitting.

Frequently asked questions

Employer due diligence is the research a candidate runs on a company’s financial health, ownership, headcount trend and legal record before applying or accepting an offer, in the same spirit that companies research candidates. It matters because job loss through company failure is common and largely invisible from the inside: shutdowns now reach funded, post-traction organisations, and by the time distress is obvious to employees the decisions have usually been taken. The realistic goal is a risk profile you can weigh against the offer, not a guarantee.

Most guidance assumes US public companies and SEC filings, which don’t apply. In Portugal, the Ministry of Justice publishes corporate acts for free, the Bank of Portugal holds financial data drawn from IES annual submissions, and the Citius courts portal publishes insolvency and revitalisation proceedings plus a public list of unsatisfied enforcement proceedings, all searchable by tax number. In the UK, Companies House provides filing history and accounts at no cost. Beyond filings, funding history and its recency, 12-month headcount direction, executive turnover and patterns in recent employee reviews are the practical signals.

Ask how the company is funded and where it sits in that cycle, what revenue concentration looks like, how headcount has changed over the past year and what’s planned for the next, and what would have to be true in 12 months for the hire to be a success. Each reads as commercial interest and not suspicion, and the useful signal is often the delivery: a confident company answers with specifics, while deflection and answers containing no numbers are the finding. Ask the same questions of more than one person, since inconsistency matters more than any single response.

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Solange Rainha
Solange Rainha
Content Marketing Manager | 10+ Years B2B SaaS & AEO/LLMO