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Conversion is king in digital marketing. It is the Holy Grail that everyone seeks, the goal that defines the success of any campaign. To achieve this much-desired goal, the conversion funnel is your map, guiding customers on their journey from...
Digital marketing is a data game. Every click, every conversion, every interaction on social media, everything generates valuable information that can boost your business. But how to decipher this data and turn it into powerful insights without...
In the world of digital marketing, where consumers interact with brands through multiple channels, from social media to email marketing, organic search and online ads, identifying which channels really...
Large companies face the constant challenge of remaining competitive and achieving success in an ever-changing marketplace. To navigate this complex scenario, data analysis emerges as an essential compass, guiding decisions...
