One Hundred Group Ltd. is a company that breathes trail running. With a passion for challenging the limits of body and mind in spectacular natural settings, the company organizes high-level events that attract athletes from around the world. But for One Hundred Group Ltd., trail running is more than just a race, it's an immersive experience that connects participants with nature and their own inner strength.
With the aim of taking this experience to a new level, the company decided to organize a global trail running competition, a large-scale event that would pit One Hundred Group Ltd. on the global sport map. However, a challenge presented itself: raising €150,000 to finance the logistics, promotion and prizes of the competition. This was a crucial step to ensure the success of the event and consolidate the company's position as a leader in the trail running sector.
Challenges to Overcome
Organizing a global trail running competition is no easy task. In addition to logistical complexity, One Hundred Group Ltd. faced the challenge of reaching the right target audience, generating interest and excitement around the competition and, crucially, convincing potential sponsors to invest in the event.
In an increasingly competitive market, it was essential to highlight the uniqueness of the competition and present a clear and convincing value proposition. One Hundred Group Ltd. needed to effectively communicate the benefits of participating in and sponsoring the event, demonstrating its potential to generate returns and strengthen the image of the brands involved.
1. Email Marketing:
Email marketing was used to communicate directly with the company's contact database, which included trail running enthusiasts, past event attendees, and potential investors. Database segmentation allowed personalized messages to be sent according to the interests and profile of each contact, maximizing the impact of communication.
Attractive emails were created with relevant content for each segment, highlighting the unique aspects of the competition, the benefits of participation and the different sponsorship options. Each email ended with a clear and concise call to action, encouraging the reader to take action, whether by signing up to the competition, making a donation or getting in touch to find out more about sponsorship opportunities.
2. Influencer Marketing:
To complement the email marketing strategy, One Hundred Group Ltd. partnered with relevant influencers in the trail running community. The selection of influencers took into account their authenticity, their reach with the target audience and their engagement on social media.
The selected influencers created original and authentic content about the competition, sharing their experiences and perspectives with their followers. This approach allowed them to generate positive buzz around the event and increase its credibility with the trail running community. Collaboration with influencers included diverse formats such as sponsored posts, Instagram Stories, YouTube videos and blog posts, ensuring broad reach and diverse communication.
Results that Inspire
Combining email marketing with influencer marketing has proven to be a winning formula for One Hundred Group Ltd. The fundraising campaign exceeded expectations, achieving notable results:
- Fundraising target exceeded: The campaign raised more than €150,000, securing the necessary funding for the competition and demonstrating the power of digital marketing in raising funds for sporting events.
- Increased brand recognition: Collaboration with influencers and online promotion of the event resulted in a 30% increase in traffic to the One Hundred Group Ltd. website, consolidating its online presence and recognition of its mark.
- Community engagement: The number of registrations for the competition exceeded the average for previous events by 20%, demonstrating the success of the campaign in generating interest and mobilizing the trail running community.
- Social Media Success: Competition posts on social media achieved a 40% increase in engagement (likes, comments and shares) compared to previous posts, demonstrating the power of influencer marketing to drive interaction and amplify the reach of the message.
If you're looking to achieve similar results for your business, contact us and discover how email marketing and influencer marketing can boost your success.
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